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DOD 2007 ©
Bringing Ideas to Life
We've all heard of The Knowledge Economy. People talk about us entering
The Conceptual Age. You've read about Intellectual Capital and The
Business of Ideas. You may even work in an organisation that models
itself as an Ideas Company.
Today's world is full of ideas.
But lots of people are frustrated with their progress. Startling and
brilliant ideas get compromised. Many don't turn out as planned. And
some simply never see the light of day. This, despite huge investment in
the people and the systems to generate them.
At The Department of Doing, we love ideas too. Big ideas, clever ideas,
revolutionary ideas, cute ideas. Ideas change the world. We're
passionate about them. We've even had a few good ones ourselves.
But we can all recount the withering disappointment of having them fail
to happen. Some of us even used to write the cheques for them, and that
really hurts.
So we started The Department of Doing. We make ideas happen and we
generate ideas that will happen.
Because, you know what? A great idea that fails to happen can be an
absolute tragedy. And that goes for any great idea, not just the ones
you have yourself.
In fact, ideas that go unrealised may just be the biggest cost in
business. So big, in fact, that no-one seems to want to try to quantify
the impact of their not happening.
Better just to get over it, eh?
Well, no. We think there's nothing worse than a wasted idea or a
brilliant plan that was never executed. These things need Doing.
That's why international corporations, in over 13 countries, such as
General Motors and Hitachi work with us. Some of the biggest
international advertising networks use us to get things done and to help
them become ‘Doing' organisations, and not just idea factories. And it's
why you might want to find out what we can do for you.
If you do have something that needs Doing – something in danger of not
happening, a nut that needs cracking intellectually, creatively or
practically – may I just draw your attention to our snappy tag line. It's
one we do everything to stand behind:
Consider it done.
